quotations about advertising
It is this emphasis on value which for many people excludes ads from admission into the canons of art. The value of art, moreover, especially in literature, is often associated with opposition to our detachment from the dominant values of society. In comparison with literature, ads accept and glorify the dominant ideology while literature often rejects and undermines it. The simple fact that ads answer the brief of their clients accounts for the common perception that while art is a vehicle of honesty, advertising is more likely to be a vehicle of deceit.
GUY W. D. COOK
The Discourse of Advertising
It has been said, no doubt in good faith and certainly with some reason, that advertising as currently carried on gives the body of consumers valuable information and guidance as to the ways and means whereby their wants can be satisfied and their purchasing power can be best utilized. To the extent to which this holds true, advertising is a service to the community. But there is a large reservation to be made on this head. Advertising is competitive; the greater part of it aims to divert purchases ... from one channel to another channel of the same general class. And to the extent to which the efforts of advertising in all its branches are spent on this competitive disturbance of trade, they are, on the whole, of slight if any immediate service to the community.
THORSTEIN VEBLEN
The Theory of Business Enterprise
Early to bed, early to rise, work like hell, and advertise.
TED TURNER
Call Me Ted
Advertising is salesmanship-in-print.
CLAUDE C. HOPKINS
My Life in Advertising
Advertising is immodesty turned to profit.
ABRAHAM MILLER
Unmoral Maxims
Advertising -- A judicious mixture of flattery and threats.
NORTHROP FRYE
Collected Works of Northrop Frye
The future of video advertising is not about a one-way shift to digital video, it's a holistic approach to all screens. The lines between TV and video are all but indistinguishable to consumers, and the most successful advertising will take that same approach.
SCOTT FERBER
"Media Buyers are Bullish about Linear TV Advertising", World Screen, March 4, 2016
The advertisements in a newspaper are more full of knowledge in respect to what is going on in a state or community than the editorial columns are.
HENRY WARD BEECHER
Proverbs from Plymouth Pulpit
Making advertising film is also like making a film. After all, advertising is also making small stories in a film. So I never moved out of making films, because I am a filmmaker who is making films in a different medium.
SHIVENDRA SINGH DUNGARPUR
interview, International Business Times, March 5, 2016
I do not read advertisements. I would spend all of my time wanting things.
FRANZ KAFKA
attributed, The Daily Book of Positive Quotations
Defenders of advertising may claim that ... advertising is necessary for economic growth, which benefits us all. The truth of this claim, however, is open to debate. Critics maintain that advertising is a waste of resources and serves only to raise the price of advertised goods ... they may also contend that advertising in general reinforces mindless consumerism.
WILLIAM H. SHAW
Business Ethics
Advertising is the garment of abundance ... a Masque-like "put on" of all the motifs and actions of our time.
MARSHALL MCLUHAN
Culture Is Our Business
Advertising is the way great brands get to be great brands.
AL RIES & LAURA RIES
The Fall of Advertising and the Rise of PR
Advertising is everywhere. Most of us do our best to ignore, or even block it. However, there are always some campaigns that manage to penetrate through our ambivalence and make us stop and listen.
WILL HEILPERN
"Inside the world's 8 best advertising campaigns of 2015", Business Insider, February 13, 2016
Advertising is even more powerful than cinema. It could be a revolutionary medium of cultural change.
DELSHAD IRANI
"In Indian advertising, diversity is reduced to cultural stereotypes", Economic Times, February 17, 2016
Advertising doesn't cause addictions. But it does create a climate of denial and it contributes mightily to a belief in the quick fix, instant gratification, the dreamworld, and escape from all pain and boredom. All of this is part of what addicts believe and what we hope for when we reach for our particular substance.... Addiction begins with the hope that something "out there" can instantly fill up the emptiness inside. Advertising is all about this false hope.
JEAN KILBOURNE
Can't Buy My Love
Perception of products in advertising is influenced by clever placement in the right context. Companies here use the insights from psychology into people's perceptual capacities in a targeted manner. In the end the goal is to awaken attentiveness in customers. Only those stimuli that generate attentiveness will consciously be perceived by customers and efficiently processed further.
GERHARD RAAB & JASON GODDARD
The Psychology of Marketing: Cross-Cultural Perspectives
Isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all the advertising men who create it?
DAVID RIESMAN
The Lonely Crowd: A Study of the Changing American Character
Good advertising is advertising that gets the money.
JULIUS SCHNEIDER
attributed, The Advertising Age
Advertising, in fact, is the effort of business men to take charge of consumption as well as production. They are not content to supply a demand, as the text-books say; they educate the demand as well. In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it would like. A bewildered child in a toy shop is nothing to the ultimate consumer in the world market of today. To say, then, that advertising is merely a way of calling attention to useful goods is a gorgeous piece of idealization. Advertising is in fact the weed that has grown up because the art of consumption is uncultivated.
WALTER LIPPMANN
Drift and Mastery