Greek philosopher (384 B.C. - 322 B.C.)
There are, then, these three means of effecting persuasion. The man who is to be in command of them must, it is clear, be able (1) to reason logically, (2) to understand human character and goodness in their various forms, and (3) to understand the emotions--that is, to name them and describe them, to know their causes and the way in which they are excited.
ARISTOTLE
Rhetoric
Man is armed with craft and courage, which, untamed by justice, he will most wickedly pervert, and become at once the most impious and the fiercest of monsters.
ARISTOTLE
Politics
Tragedy--as also Comedy--was at first mere improvisation.
ARISTOTLE
Poetics
Every Tragedy, therefore, must have six parts, which parts determine its quality--namely, Plot, Character, Diction, Thought, Spectacle, Song.
ARISTOTLE
Poetics
Freedom is obedience to self-formulated rules.
ARISTOTLE
Nicomachean Ethics
He then alone will strictly be called brave who is fearless of a noble death, and of all such chances as come upon us with sudden death in their train.
ARISTOTLE
Nicomachean Ethics
Irrational passions would seem to be as much a part of human nature as is reason.
ARISTOTLE
Nichomachean Ethics
A statement is persuasive and credible either because it is directly self-evident or because it appears to be proved from other statements that are so. In either case it is persuasive because there is somebody whom it persuades.
ARISTOTLE
Rhetoric
Bad men are full of repentance.
ARISTOTLE
Nicomachean Ethics
Wealth is clearly not the absolute good of which we are in search, for it is a utility, and only desirable as a means.
ARISTOTLE
Nicomachean Ethics
It is of the nature of desire not to be satisfied, and most men live only for the gratification of it.
ARISTOTLE
Politics
To some writers, nothing appears of so much consequence as the skillful regulation of property; because it is this much coveted object that gives birth to most disputes and most seditions.
ARISTOTLE
Politics
Government and subjection, then, are things useful and necessary; they prevail everywhere, in animated as well as in brute matter; from their first origin, some natures are formed to command, and others to obey; the kinds of government and subjection varying with the differences of their objects, but all equally useful for their respective ends.
ARISTOTLE
Politics
Thus, then ... are the three differences which distinguish artistic imitation: the medium, the objects, and the manner.
ARISTOTLE
Poetics
Once dialogue had come in, Nature herself discovered the appropriate measure. For the iambic is, of all measures, the most colloquial.
ARISTOTLE
Poetics
There are, then, three states of mind ... two vices--that of excess, and that of defect; and one virtue--the mean; and all these are in a certain sense opposed to one another; for the extremes are not only opposed to the mean, but also to one another; and the mean is opposed to the extremes.
ARISTOTLE
Nicomachean Ethics
Change in all things is sweet.
ARISTOTLE
Nicomachean Ethics
For the medium being the same, and the objects the same, the poet may imitate by narration--in which case he can either take another personality as Homer does, or speak in his own person, unchanged--or he may represent all his characters as living and moving before us.
ARISTOTLE
Poetics
Young people are in a condition like permanent intoxication, because youth is sweet and they are growing.
ARISTOTLE
Nicomachean Ethics
The law itself is accused of iniquity, and impeached, like the orators of Athens when they have persuaded the assembly to pass unjust decrees.
ARISTOTLE
Politics